I watch the “My Featured Properties” panel on my website
many times with a sense of pride for my beautiful Listings. Soon “pride” gives way to an awesome feeling
of “responsibility.” Every one of these
pictures represents people who have put their trust in me and Shorewest
REALTORS to successfully market their
properties—to get them the best possible price in the shortest period of
time. Am I doing everything within my
power to achieve this goal? Emails,
flyers, signage, word of mouth, open houses, suggestions as to what sellers can
do to improve marketability—this last item gives one pause. I very much like all of my clients and want
them to like me. I, therefor, often find
it difficult to say: “Mr. Seller, you
should paint the trim around the front door, get a different landscaper and, by
the way, the price we are asking is about $15,000 over market.” If I truly want to help them, this is exactly
what I am morally and ethically obligated to do. I must
explain how peeling paint, carpet stains, offensive odors and clutter are
costing them far more than the expense of minor improvements. In the current market it is easier than ever
to establish the correct asking price:
After 1 week of no showings-- reduce price 10%. If there are several showings, but no
offers—reduce price 5%. Remember, we as
experienced Realtors can only GUESS the correct asking price... the market
DICTATES it!